Purity and efficacy are the key principles of NUORI, a new Scandinavian beauty brand from Copenhagen, Denmark. Having previously worked for L'Oreal, founder Jasmi Bonnen wanted to create a brand that differentiated itself from others, focusing on fresh skincare. NUORI products are freshly produced in small batches every twelve weeks and bottled in protective packaging to minimise exposure to air, light, bacteria, ensuring maximum efficacy. NUORI only uses ingredients of natural origin such as white tea extract and evening primrose oil, while any additives used for preservation are of natural ocurring compounds such as vitamins and amino acids. There is also a start-using-by and expiry date to ensure efficacy of products. NUORI is Danish freshness bottled in great style.